PURGULA

Purgula Innovation for Homeowners Designing for Specific Mental & Emotional States June 14, 2025 Hi Reader, This week’s newsletter topic is Designing for Specific Mental & Emotional States. At PCBC 2025, Dr. Sahar Yousef, a cognitive neuroscientist, spoke on the Neuroscience of Creativity and Innovation — variables and practices that can best enable people of “both brain types” to be more creative. Spoiler Alert: According to Dr. Yousef, there is no such thing as Left-Brain People or...

Purgula Innovation for Homeowners Balancing Historic Charm with Modern Convenience June 7, 2025 Hi Reader, As homebuyers gravitate toward options within the aging United States housing inventory, they are privy to the fulfilling opportunity of owning an asset with superior construction quality, masterful craftsmanship, resilient materials, unique history and overall charm in established neighborhoods. This week’s newsletter is focused on Renovation Tips for Preserving Older Homes, and the...

Purgula Innovation for Homeowners How AI is Being Used in the Home June 1, 2025 Hi Reader, This week's newsletter is focused on how Artificial Intelligence (AI) is transforming home renovations, including new constructions, and the importance of tech-enhanced visualizations for purchase decisions. A homeowner we know once repainted her dining room three times in three weeks! Unable to visualize the finished product accurately, she kept her painter busy for almost a month until she finally...

Purgula Innovation for Homeowners The Unique Power and Beauty of Quartzite May 24, 2025 Hi Reader, This week’s newsletter showcases Quartzite and other surfaces and materials that can help you make a bold statement in any space, while enjoying the benefits of durability, low maintenance and timeless elegance. Quartzite has become increasingly popular as a luxury residential surface material over the last 10 years, as its availability has increased to meet growing demand, largely due to...

Purgula Innovation for Homeowners The Importance of Hospitality Design May 17, 2025 Hi Reader, This week’s newsletter explores the grandeur of experience in Hospitality Design and its relationship to residential living. Having recently attended the Hospitality Expo + Conference (HD Expo) in Las Vegas, we learned about issues the industry must address in order to stay relevant, competitive and profitable. Additionally, we browsed the show floor to learn about memorable products that help...

Purgula Innovation for Homeowners Universal Design and Your Forever Home May 10, 2025 Hi Reader, This week’s newsletter pertains to Universal Design, with our latest article showcasing the top features when designing an accessible bathroom. The topic of “universal accessibility” will play an increasingly important role in the US residential real estate market for decades to come, due to a confluence of long term trends: Rise of Multigenerational Households: Growing due to economic pressures,...

Purgula Innovation for Homeowners Art and the Home May 3, 2025 Hi Reader, This week’s newsletter theme is Art and the Home. If you've recently purchased a home, grown tired of your existing décor, or feel mocked by one-too-many empty walls, it’s time to curate anew, including art pieces for your walls and ceilings! Over recent years, we’ve encountered countless variations of unique artwork that magically coalesce unforgettable spaces as the “last puzzle piece”. Frequenting showcase houses,...

Purgula Innovation for Homeowners The Value of Timeless Hardscaping April 26, 2025 Hi Reader, This week’s newsletter theme is the value of Timeless Hardscaping to give your home, enduring appeal and elevated outdoor functionality. Architecturally significant estates, and well-designed gardens and hardscapes, can provide timeless inspiration to any homeowner, whether you own a mansion or a townhome. Investing in good design with an experienced landscape designer, will ensure that any...

Purgula Innovation for Homeowners The Value of In-Person Showcase Homes April 20, 2025 Hi Reader, This week’s topic is primarily the 2025 Pasadena Showcase House of Design (PSH), but the larger theme is the value of attending similar showcase events in your local market. In PSH’s case, this is the 60th home they have remodeled, with proceeds supporting local music education. The annual event involves approximately 30 designers (interior and exterior) renovating the majority of rooms and...

Purgula Innovation for Homeowners Copper: A Truly Amazing Metal April 12, 2025 Hi Reader, The topic of this week’s newsletter is Copper. While investigating the many ways copper can be used in home décor, we became fascinated with this magical metal and wanted to share what we recently discovered, as well as rediscovered. With our core editorial mission being Innovation, we admittedly can become biased towards “new” ideas, at the risk of undervaluing what already exists. Copper is a humbling...