PURGULA

Purgula Innovation for Homeowners A Look Back at 2025 December 21, 2025 Hi Reader, As 2025 comes to a close, Purgula looks back on a year defined by: rapid change, bold ideas, and pressing questions about how—and where—we live. From the rising cost of homeownership to the future of HOAs, to the possibility of a world without property taxes, and to the hard realities revealed in the aftermath of the LA Fires, this year’s top stories explored key forces reshaping housing, communities, and...

Purgula Innovation for Homeowners The Importance of Face-to-Face Conversations December 15, 2025 Hi Reader, As we close out our coverage of the 2025 event season, our latest feature—Landscaping Trends from FutureScape USA—marks the final tradeshow Purgula will be attending this year. The inaugural FutureScape USA, produced by UK-based 44Group, proved to be a creative bellwether for where outdoor living, landscape design, and wellness-focused environments are headed, making it a fitting finale...

Purgula Innovation for Homeowners The Power of Fresh Thinking December 7, 2025 Hi Reader, From rising costs to aging homes needing repairs and upgrades to pressing safety issues, homeowners are dealing with more stress points than ever before. The good news? Today’s industry innovators are energized, imaginative, and determined to build a “better mousetrap” for nearly every problem we may face in our homes. This week, we shine a spotlight on two such companies—Sonic Fire Tech and Plumis—as...

Purgula Innovation for Homeowners Jewels for the Home November 26, 2025 Hi Reader, In this week’s newsletter, we celebrate the design concept of Jewels for the Home—where thoughtfully curated furnishings and accents can add authentic personality and distinct character to your home and everyday life. While recently attending the 2025 WestEdge Design Fair, we sought out the most inspiring examples of enchanting elements that can turn ordinary spaces into extraordinary expressions of...

Purgula Innovation for Homeowners Being a Resilient Homeowner November 17, 2025 Hi Reader, In recent years, much of the conversation around resilience has focused on strengthening our homes—reinforcing structures, modernizing systems, and preparing our properties to withstand tougher conditions. But certain challenges, like rising costs or being dropped by your insurance carrier, make it clear that resilience isn’t just about structures. They are a reminder that homeowners must cultivate...

Purgula Innovation for Homeowners The Future of Design is Getting Personal & Colorful November 9, 2025 Hi Reader, The future of home design is getting personal and colorful, starting with the kitchen. According to the 2026 Home Trends Report from Zillow, homeowners are increasingly designing with emotion and identity in mind. Spaces are becoming less about following trends and more about expressing who you are—and nowhere is this more evident than in the kitchen. (Yes, we see the irony of a...

Purgula Innovation for Homeowners The Era of Transferring Wealth and Knowledge November 2, 2025 Hi Reader, In this week’s feature article, “A Guide to Inheriting Property”, we explore not just the realities of inheriting real estate, but the historic macro trend driving this growing phenomenon—The Great Wealth Transfer (GWT). If you’re unfamiliar with GWT, it refers to the massive transfer of assets from older generations to younger generations in the U.S. that will transpire over the next...

Purgula Innovation for Homeowners The Paradox of Water in the Modern Home October 27, 2025 Hi Reader, The topic of this week’s newsletter is the paradox of water in the modern home. While water is an essential element in and around your household, it is often overlooked or misunderstood by homeowners when considering new designs, features, or safety upgrades. It is life-giving—the cornerstone of health, wellness, and comfort—yet it can also be quietly destructive when ignored or left...

Purgula Innovation for Homeowners Fall Maintenance: Think Prevention & Preparation October 19, 2025 Hi Reader, As leaves turn and crisp air sets in, fall offers the perfect opportunity to get your home in shape well in advance of winter. This season is all about prevention and preparation—sealing up drafts, cleaning gutters, inspecting heating systems, shoring up supplies, and tackling small repairs that could turn into inconvenient, expensive repairs later, when the weather is unwelcoming....

Purgula Innovation for Homeowners What's Next for HOAs? Trends Shaping Their Future October 12, 2025 Hi Reader, With recent legislative changes, like California's new law capping HOA fines at $100 per violation and Maryland's mandate for reserve studies in all condo and HOA communities—both taking effect October 2025—we thought now was an ideal time for Purgula to take a deep dive into the current state of HOAs and their future. Helping us with this endeavor is Vicki MacHale, a 30+ year...