The Science of Shaping Experience

The Science of Shaping Experience March 29, 2026 Hi Reader, There’s something quietly radical about the idea that a glass—specifically, the shape of a glass—can change the way the wine tastes. This week, our latest feature explores exactly that—how eleven generations and nearly three centuries of family-owned craftsmanship at Riedel have culminated in a deceptively simple proposition: form doesn’t just follow function, it transforms experience. What we discovered during a recent Riedel...